According to an article on Dezeen.com, Ecopixel is introducing its product line at VDF x Ventura Projects to demonstrate what can be made from "what others throw away", and how it contributes to a circular economy. Its goal is to highlight the importance of using mono-polymer plastics when creating recycled products, rather than mixing different materials. This ensures a product is continually recyclable and reusable at the end of its useful life.