According to an article on Packagingeurope.com ALPLA and BillerudKorsnäs say they share the ambition to drive packaging innovation in a sustainable direction. The two companies intend to leverage the development by combining their resources, competencies and strengths to support scaling ecoXpac in the commercialisation of a fully biobased and recyclable paper bottle.
In late 2016, Carlsberg Group revealed a first physical prototype of a paper bottle, the Green Fiber Bottle, and the first generation of paper bottles has since then been in a testing phase. The plan now is to continue the development to be able to launch and then scale up production. Following generations are intended to be both fully biobased and have biodegradable barriers, 'thereby fully realising the vision and enabling consumers all over the world to live more sustainably'.