African Trash Masks - by Advantage Y&R (Credit: Advantage.com.na)
Windhoek-based full-service advertising agency “Advantage Y&R” created “African Trash Mask” as a project for Greenpeace Africa, in an effort to raise awareness for the increasing global waste problem. “We asked two young local artists to create African masks out of trash. Masks are familiar icons, and to see them like this produces a powerful image of how pollution can re-define our culture.”, they state on their website. The masks were then photographed on children to hint at the impact of pollution on future generations. Aside from running ads in Namibian newspapers and on street poles, they also displayed posters in schools and colleges to inspire youngsters to rethink how they dispose of trash. Artist Cred: Petrus Shiimi and Saima Iita.
African Trash Masks - by Advantage Y&R (Credit: Advantage.com.na)
