According to an article on Packagingeurope.com, some innovators already making waves in the packaging industry by offering brands an alternative to plastic that is renewable, recyclable and biodegradable, and available in any customised shape, colour and texture. According to futurologist Dr Ian Pearson, who has teamed up with COLOURFORM, a manufacturer of packaging that is described as an alternative to plastic that is renewable, recyclable and biodegradable to explore how future influences will overhaul the role of packaging, we are set to see innovative upcycling, waste-free materials grown from fungi, integrated computer displays and the use of augmented reality comes into play.